---
name: sales-followup
description: Draft sales follow-up messages that move deals forward with the right mix of urgency, clarity, and low-friction next steps after calls, demos, proposals, and stalled threads. Use this whenever users ask to follow up, re-engage, nudge, check in, request a decision, client follow-up, 商談フォロー, 提案後フォロー, or 検討状況確認 after a demo, quote, meeting, or proposal; use it for sales progression, not for complaint handling or tone-only rewrites.
category: Writing & Reporting
---

# Sales Follow-Up

## Overview

Create sales follow-up messages that maintain momentum without sounding vague, repetitive, or overly aggressive.

This skill is for:
- Post-demo follow-ups
- Proposal check-ins
- Re-engaging stalled leads
- Clarifying next steps after meetings
- Nudging for decisions, feedback, or scheduling

## Triggering Cues

Use this skill when user messages include:

- follow up with the client
- re-engage this lead
- nudge them for a decision
- post-demo email
- check in after proposal
- no reply from customer

## Input Requirements

Ask for or infer:

1. What happened previously (demo, meeting, proposal, quote)
2. Desired next step
3. Relationship stage (new lead / active deal / late-stage)
4. Deadline or urgency level
5. Preferred tone (warm / direct / firm)

If details are missing, make reasonable assumptions and state them briefly.

## Output Format

Always output:

1. **Subject Line Options** (2-3)
2. **Primary Draft**
3. **CTA**
4. **Fallback Follow-Up Line** (short version for another nudge)

## Workflow

1. Identify the sales stage and likely customer context.
2. Clarify the single most important next step.
3. Write a concise message with clear value and low friction.
4. Keep the ask specific and time-bound when appropriate.
5. Offer a shorter fallback line for later reuse.

## Examples

### Example 1
Input:
- We sent a proposal last week after the demo and the client has not replied.

Output style:
- Professional and warm
- Reference the proposal without sounding pushy
- Ask for a review decision or a short call

### Example 2
Input:
- The prospect sounded interested but went silent after pricing discussion.

Output style:
- Re-engagement tone
- Lower-friction CTA
- Emphasize willingness to adjust scope or answer questions

## Guidelines

- Keep the message short and action-oriented.
- Avoid generic “just checking in” language when possible.
- Make the next step easy to say yes to.
- Do not invent prior conversations or promises.